the wilder journey 

The Wilder journey is a personal one. When Rebecca, a board-certified ophthalmologist, began crafting skin care products, she was pregnant with her first baby, and wanting something clean, gentle, and simple for her delicate skin.

She blended an initial eye serum, added some of the tea tree oil she used regularly to treat inflammation around her patients’ eyes, and began using it. Rebecca’s own experience with sensitive skin, as well as the numerous patients she saw with inflammation and irritation due to common beauty products, inspired her pursuit from here. Through this process of self-testing and refinement, Wilder was born from a need for something purely natural, beneficial rather than noxious.

With a physician’s instinct, Wilder morphed into a desire to help people with very sensitive skin. Rebecca set out to create products that would provide proper skin hydration, yet which remained free of added preservatives and chemical ingredients—do no harm. Wilder also reflected Rebecca’s commitment to our planet: organic and local when possible, PETA and Leaping Bunny certified, proud 1% for the Planet member, and less waste thanks to small batches and a bottle return (and re-use) program.

The result is a line of beauty products for all ages, which protects and replenishes skin, without causing damage by way of toxic and artificial ingredients. A belief that what’s wild is what’s beautiful.